We all have a friend or two (or three or four) who have turned to online businesses as an extra source of income. There are many reasons to why we should support our friends and other small local businesses. For me, their presence adds a lot of love, life and character into the local market. And, our support is essential to their growth.
Here are some ways you can be a good friend and support your friends on their business journey.
Having a husband who is into marketing, I might have learned a thing or two about social media algorithms and what you can do to help with your friends business. Engagement is key! So instead of simply clicking the like button, you can leave a comment (and maybe even tag a few friends) especially if it's on Facebook.
It doesn't matter if they are selling baked goods, or dropshipping, or starting a travel vlog, sharing is definitely the way to go. I feel that small business owners are some of the most hardworking people out there. Most of the time, their hard work goes unnoticed. So when you see them proudly posting on their pages, and you see the huge amount of effort they've put into their brand, share them! Engage with them and acknowledge their hard work. The more people who sees it, the more brand awareness you help create.
My go-to sharing platform is my Instastory, which is also linked to my Facebook stories. It's just too easy not to share - Stories are not spammy, and they won't interrupt my feed or content.
It's incredibly easy to support small businesses, and 99% of the time it doesn't cost you anything. But these little things that you do when you share is what tells your friends that what they are doing is worth it, and they should keep going.
Congratulate them on their new business.
Acknowledge their efforts.
Like and follow their page on social media.
Leave a comment.
Leave a review.
Tag your friends.
Use their hashtags.
Share their posts on your stories.
Tell your family and friends about them.
If you have the means, buy! Even if it's just once.
This reminds me of the time my sister Nadia and I started our small online business back in Brunei. We had amazing friends who went out of their way to make Youtube reviews, they took selfies with our products, they shared us on their blog, their instagram feed, literally everywhere. They were the whole reason we flourished and our sales grew. It really is true what they say, that people are more willing to make a purchase when it is being recommended to them by someone they trust, family or friends.
Spread the love, and start sharing!
What goes around comes around.